To begin evaluating the concepts, we looked at the requirements of the brief and ranked the concepts on a scale of 1-5 in the categories of physical, reflective, original and response to theses. When developing the concepts, we concentrated on responding to a theses so all concepts ranked highly in this category. We identified being reflective and original as important categories and also the ones with the most variation between our concepts. Then we eliminated any concept that scored between a 1-3 for reflective and original to narrow down the final concept choice and added in an extra category for feasibility given time, cost, skills.
We then examined the top three concepts, discussed their pros and cons, how they responded to theses and importantly, how it filled the requirement of meeting the client's needs (city council).
After choosing the 'bottle wall' concept, we reviewed where it was plotted on the three concept maps and how changes to the concept could affect it's positioning. We also discussed possible site locations.
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